About Me

From Industrial Design to Digital UX – Solving Complexity with Clarity

Hi! I’m Yu-Hsuan Chung, but everyone calls me Sally. With a background in industrial and interactive design, I focus on turning research insights, business needs, and user goals into clear, inclusive digital experiences.

I’ve designed web and mobile products across fintech, SaaS, IoT, B2B, and consumer-facing spaces. I’m a fast learner, highly collaborative, and passionate about creating thoughtful, user-centered solutions that simplify complexity and deliver real impact.

Now, I’m ready to take on my next opportunity and keep building thoughtful, impactful products.

The image featured at the top of the about us page #1

I'm a Product and UX Designer with a passion for creating intuitive, user-centered experiences. I specialize in web and app design for B2B, B2C, and SaaS products, turning research insights into meaningful design solutions. With a detail-oriented mindset and a love for collaboration, I’m skilled in wireframing, prototyping, and user testing to bring seamless digital experiences to life.

My Master’s degree in Interactive Design from SCAD strengthened my abilities in both design thinking and critical thinking, allowing me to approach problems with clarity and creativity.

Testimonial

What Leaders Say About Working With Me

Fanny Davidson

Product & UX Design Leader, The Fanrod Group

“Sally hit the ground running and delivered high‑quality solutions with minimal supervision. A fast‑learning problem solver and supportive teammate, she consistently brings thoughtful, effective design.”

Compton Oliver

Founder & CEO, Immer

“Sally blends creativity, attention to detail, and a user‑first mindset to turn complex ideas into intuitive, elegant designs. Her curiosity and collaborative energy lift every project.”

Fanny Davidson

Product & UX Design Leader, Fanrod Group

Compton Oliver

Founder & CEO, Immer

“Sally blends creativity, attention to detail, and a user‑first mindset to turn complex ideas into intuitive, elegant designs. Her curiosity and collaborative energy lift every project.”

Beyond Design

In My Free Time, I Like to Travel With My Film Camera — Embracing the Uncertainty of Film to Spark Creativity

I shoot film with my Nikon FM2 while traveling, embracing the quiet surprise of each developed negative and letting it fuel my curiosity in design. Using my 50mm lens, I capture the quiet details of a place without losing the bigger story — much like how I design.