SaaS
B2B
Immer
Designing event management to help venues efficiently review, approve, and oversee events
Overview
Immer is a unified platform for managing live events from end to end—planning bookings, designing experiences, and tracking performance in one dashboard.
During my internship as a UX designer, I was responsible for designing the Event Management screen, which lets venue managers review, approve or decline requests and oversee all booking operations with clarity and efficiency.
Summary
Problems
Venue staff juggled event requests across emails, spreadsheets, and calendars, burying critical logistics, dragging out approvals, and leaving organizers uncertain about schedules, requirements, and statuses.
Solution
A dedicated Event Management screen centralizes requests with details, one‑tap approve/deny plus logged reasons, contextual messaging, and instant‑approval badges, turning decisions into fast, transparent workflows.
Enable venue managers to move from fragmented tools to a single, transparent dashboard—cutting approval time and improving organizer confidence.
Highlights
Monthly Calendar Overview
A color‑coded calendar (orange approved, gray denied, green pending) with status filters lets managers scan requests and open quick previews.
Daily Breakdown
A single‑day list shows every booking’s room, time, and equipment; tapping an item opens its record.
Event Details
The detail view gathers organizer info, projected audience numbers, and a full equipment checklist for fast, informed approval.
Design Process
Research
Competitive Analysis
Key Takeaways
Color‑Coded Calendar: Essential for quick status scanning (Skedda, Vendini).
Inline Decision Actions: Users expect immediate approve/deny within their workflow (VenueOps, Cvent).
Explicit Logging: Visible history of decisions builds transparency (Cvent, VenueOps).
Analysis
Product Requirements Overview
After aligning with the PM on solution options, I organized the company’s screen requirements into three categories.
Functionality
Event Review
Approval / Denial
Event Details
Denial / Cancellation Reasons
Simplicity
Clarity
Streamlined Navigation
Straightforward Review Processes
Benefits & Business Goals
Event Quality Control
Transparency
Efficient Workflow
Enhanced Venue Reputation
User Flow for Event Management
I translated the requirements into a clear user flow diagram.I mapped the user flow and confirmed the process with the Product Manager before moving into wireframes and high‑fidelity prototyping.
Design
Initial Wireframe Exploration
Low‑fidelity wireframes layouts established core feature placement and information hierarchy, setting the foundation for high‑fidelity designs.
1# Initial Concepts
Created two low‑fidelity Figma screens— calendar and event‑details page—to validate the placement of core features with project manager.
2# Annotated
Incorporated PM feedback (dark gray highlights) to add decision buttons, status filters, and organizer info to both screens.
Conclusion
Challenges
New Industry Domain
As my first foray into venue management, I dedicated the initial weeks to interviewing our Product Manager and two venue operators—rapidly building domain knowledge to inform UX decisions.
Tight Timeline
With only a 12‑week window, I had to prioritize core workflows and balance deep research with rapid prototyping, ensuring we delivered a viable prototype without overextending.
If I Have More Time
Cross‑Module Integration
Link Billing and Analytics teams for a seamless end‑to‑end experience.
Usability Testing
Observe real venue managers navigating key flows.
Analytics Tracking
Measure decision time, message volume, and feature adoption.
Designing SaaS and B2B Solutions
I designed user flows and interfaces for a venue rental platform, creating intuitive experiences for venue managers. This strengthened my ability to balance user needs with business goals in a B2B setting.
Improving Usability and Consistency
I refined interfaces using research insights and design system standards, enhancing usability and accessibility. Iterating on feedback helped create a more seamless user experience.
Collaborating in a Cross-Functional Team
I worked with designers and a product manager, using Trello, Notion, and Figma to streamline workflows. Regular feedback sessions improved my design decisions and teamwork skills.
